Color palette and typography chosen for the logo, along with illustrations for social media posts and the website — creating brand unity.
Some of the illustrations with our color palete applied to them.
Some mock ups to show how the social media posts will looks like, also some street advertising.
Branding Project
Under the direction of the agency Superreal, I developed the visual identity for Elena Armas, a plastic surgeon. After exploring different concepts, we decided to move away from the typical blue and green tones associated with healthcare brands. Instead, we created a colorful and vibrant palette to stand out on social media and the website.
The symbol (isotype) is inspired by the hand gesture from the painting Venus de Milo. The starting point was to look at classical artworks that celebrated beauty, drawing a parallel with the purpose of a plastic surgeon. The illustrations needed to maintain a minimalist, vector-based aesthetic. It was important to depict parts of the human body, some of which were treated in the style of Greek statues — torsos without arms or waists — in order to focus attention on the highlighted element.
The contrast between classical influences and a vivid color palette brings an innovative style to this visual identity, helping it stand apart from competitors who rely on more traditional designs.
